Tag: Social Media

Alicia Beachley gets serious about protecting your Intellectual Property online.

“Your work and therefore your IP is something that should be very valuable to you, both commercially and intellectually.”

It’s the dilemma on many small and medium sized businesses minds – how do they make sense of the complex digital advertising landscape?

Google has asked businesses not to use consumer Google+ accounts to build a page for their brand on the new social networking site, promising to deliver a specifically optimised experience for businesses, brands and entities.

Scott Wesley blogs about how small businesses can maintain their social media momentum to source the best talent online.

“whatever your approach to social media, understanding the value your business offers will help you manage your online presence more efficiently, by engaging with the behaviours of your audience.”

Roger Woodend blogs about the unique opportunities the mobile channel delivers businesses, and how best to utilise them.

“By delivering relevant, timely offers to target customers through the mobile device, the CRM database will be greatly enhanced.”

Yiying Lu designed ‘Lifting a Dreamer’ as a happy e-card to send to friends. But when Twitter bought the image from iStockphoto, it became a global phenomenon. The 20-something graphic designer tells Dynamic Business how talent, timing and a tweet or two came together to change her life.

Servcorp has just launched ‘My Biggest Challenge’; a social media campaign designed to celebrate entrepreneurialism in Australia by publicly recognising the challenges that small business owners face.

40 percent of Australian businesses are successfully winning new customers through social networking activity, according to a new global survey from Regus, with over two-thirds reporting that marketing campaigns are less effective if they don’t feature a social media component.

Social media has become a significant cyber threat according to the latest State of Security for Australian Businesses report, issued by global security software company Symantec.

If you haven’t heard of Crust’s Free Pizza Friday you’ve probably been living under a rock. But either way, this is one impressive business social media story we could all learn a thing or two from. The Crust Pizza CEO tells all.