We’re not even halfway through 2018 and it’s already been a tumultuous year for Facebook. The Cambridge Analytica scandal resulted in calls to #DeleteFacebook, a share price rollercoaster and questions from political leaders on both sides of the aisle. Bit amidst the chaos, Facebook went ahead with F8, its regular developer conference. This year’s event […]
A key challenge faced by employees in 2018 is the delineation of boundaries between work and personal lives, brought about by technological mobility. We now have the ability to access work servers from a park bench and have email in our pockets, granting access to our working lives at all times. Social media now provides […]
Social networking startup Gather Online, which markets itself as ‘Snapchat for groups’, has accepted a $1 million seed investment from Brett Dawson and onboarded the former Dimension Data CEO as the chairman of its board. Based in Sydney, the social discovery and messaging platform boasts 40,000 active daily users and has now raised $2.5 million […]
Regardless of the shape, size or industry of a business, the endgame is, and should always be, the customer. Whether that be a direct consumer, another business or the wider community – they’re what keeps the business ticking. As a company dedicated to getting Aussie’s the best bang for their buck, we’ve focused on keeping […]
Retaining key employees can be a struggle, particularly when they are talented and experienced. Research from the Australian Human Resources Institute Pulse Survey on Turnover and Retention reported that in 2016 employee turnover was as high as 16%, which had increased by 3% from 2012. With the rise of social media and professional networking sites […]
Facebook’s recent changes aren’t the only hit brands will take this year. Changes in socials and customer behaviour means brand pages will begin to hemorrhage audience members if they don’t start to adapt. The first quarter opens the floodgates for new gym memberships, refreshed wardrobes and of course, the mass clean outs of social media […]
Trying to improve your business is hard and competitive business. As a small business, you don’t have the money or means to compete with the big brands – or so you thought – but in today’s digital age, there’s a way for every business, big or small, to make their mark and acquire a number […]
There are lots of great reasons for brands to write, blog and contribute articles. Companies that blog reportedly see 97% more links to their website and are 13x more likely to achieve a positive ROI on marketing efforts [2]. Consumers also want great blog content – 47% of buyers view three to five pieces of […]
Finding that seven in 10 Australians are now active social media users, Hootsuite has called on the nation’s small businesses to capitalise on an opportunity to ‘unlock critical revenue streams’. The social media management platform has released Digital in 2018, a report of social media and digital trends globally. Representing 239 countries and territories, the […]
Business moves fast these days. But if business is quick, social media is Usain Bolt. One little post spirals out of control and within a few hours, you have a full-on brand crisis. Don’t believe me? Just ask H&M. The fashion retailer recently found itself under fire for an ad that featured a black child […]
