Tag: Social Media

New research has found more than a quarter of local bosses are using social networking to screen job candidates.

Privately held businesses understand the importance of communicating via social media to connect with markets and boost their bottom line, but most are weighing up their return on investment (ROI) before diving in.

Anna Cairo blogs about making the most of Facebook for business.

“Anyone who establishes a Facebook page for business purposes should have a primary objective for their page…”

For businesses, social media is a useful tool for communicating and collaborating with customers, colleagues and new prospects. But it also brings a level of risk to a business – so how are you meant to balance the good and the bad? Here are some tips.

Catriona Pollard looks at whether you should outsource your next social media campaign.

“Using experts means you’ll be keeping up to date with the latest in social media…”

No matter what business workshop you attend or social media book you read, one thing’s for sure – the age of engagement is upon us. Here’s three key ways to engage your target audience and customers on social media, now.

Emma Mulquiney blogs about minding your social media manners.

“…it can sometimes be a minefield, trying to figure out what’s rude and what’s not in the digital space.”

Catriona Pollard blogs about using social media as a listening post for your business.

“A common error organisations make is assuming social media is where people go to share photos of their breakfast…”

Female business owners are leading the SME social media revolution, as their male counterparts fall behind in embracing and investing in these new channels.

Sonia Cuff looks at whether you should get involved with Google+ pages for business and brands.

“What Google+ does have in its favour (and always will) is its link with Google Search. Google Search results are now starting to display Google+ Pages and this may be the best reason to create your own Page.”