It’s no secret that small businesses should be embracing social media as a great way to build relationships with their customers. Here’s some expert tips for delivering great service over social media.
A brand is what is in the hearts and minds of its customers, writes John Walsh, and the increase in social media use has made managing the connected consumer a hard task for businesses.
As the end of the year approaches, now is a good time to work on your social media goals for next year, if you haven’t already done so, blogs Anna Cairo in this list of five things to consider.
One in three workers have to front up at work the day after the Christmas party, according to research from travel and lifestyle website Lastminute.com.au. What do you have to face up to the morning after the night before?
There are four main social media characters – where do you fit in? And is social media really for everyone?
While the landscape of marketing is changing with new emerging technologies, small businesses have been quick to pick up on marketing tools that allow them to level the playing field with bigger companies.
A study by online networking platform LinkedIn shows most Australian professionals describe themselves as ‘creative’, which catapults the word to the rank of most overused on the site.
The new year is rapidly approaching and although some of you will have already planned your key goals and the actions required to achieve them in 2012, some will not.
Catriona Pollard blogs about choosing the right social media platform to deliver results for your business.
“In order to achieve certain goals you may have to adopt several forms of social media platforms. If you take the time to choose the right ones for you, and devote enough time to them, you will find that in the end the benefits and outcomes are worth it.”
IT staff used to face a single enemy: the hacker. And with the right weapons, the hackers could be defeated. But in today’s world, IT managers have to be superheroes battling four titanic forces: technology, cultural change, evolving criminality, and human fallibility.
