Have you heard all the buzz about Pinterest, but can’t figure out how to get started with it? In the first of a two-part article series, Nancy Georges looks at getting your business or brand acquainted with the newest online craze.
In the second of a four-part article series, Shama Kabani and Jennifer Wilson share their insights on various social media topics, broken down by alphabet. This week they take a look at social media, from F to K.
Here’s why we’ll all benefit from the fierce competition between the two giants of social networking – Google+ and Facebook.
We’ve heard quite a bit from the experts about social media fatigue, but the advantages a Google+ Business Page offers may be enough for a business to push through their reluctance and create yet another fantastic way to engage, converse and bond with their target market.
In order to truly comprehend the power of social media, it’s important to grasp the basics and then understand how each affects the contact centre. To get started, remember the alphabet….
Twitter has given itself the ability to reactively withhold content from users in specific countries, based on whether it contravenes an individual nation’s freedom of expression limitations.
Though it might seem easier for a few employees to share the responsibility of looking after your business social media presence, there are some very good reasons to have a single dedicated social media expert. Here’s why…
You can’t stop people making negative comments about your business online, but there are few simple ways to lessen the damage this can cause your brand. Anna Cairo has three simple steps for managing your online reputation.
Spending hours on Twitter with nothing to show for it? Want to punch that tiny blue bird in the face? Don’t give up. Twitter is a powerful marketing tool, when used the right way. Make sure you’re leveraging the full power of the Twitterverse with these simple guidelines.
Real-world ethics should be part of the social media experience, but unfortunately many individuals and businesses aren’t transferring these values into the digital world. Catriona Pollard looks at creating a code of ethics for your social media activity.
