Tag: Social Media

Sure, she understands Instagram. But do you really want a new grad controlling your brand online?

The social sharing pinboard can help you get clear about your business. Here are tips, plus an example to get started.

Who influences the buying decisions of your customers? A study reveals the group you should be advertising to online.

Did you miss yesterday’s webinar? Never mind, it’s available to watch now. Join Dynamic Business’ Lorna Brett, Switched On Media’s Hannah Law and Amelia Zaina of American Express to learn about how social media is now about much more than just marketing.

Social media brings a wealth of positives to business, but can also become an unwelcome distraction for employees. So what’s a business owner to do? Block all access to social media, or allow unlimited access to the various networks? Here’s a look.

Many SMBs want to be on Facebook, but are unsure how to make it something more than status updates and image sharing. The answer differs from business to business, but there are a few definitive factors that must be considered when looking for ROI.

Forget flavour-of-the-month social sites. Find the community that works best for your company.

Think you’re pretty great at Twitter? A pro at Facebook? Fact is, your social media strategy could use an upgrade.

The trend toward using social media in the employment process is continuing to grow, as recruiters claim in a new survey that they’re able to find the best candidates by tapping into social networks.

Just like Google search, Facebook has its own algorithm – called Edgerank – that decides how many people will see posts from your Facebook Page. Understanding and embracing Edgerank is the key to improving your Facebook engagement levels.