Tag: Social Media

Online editor Lorna Brett spent an hour with some LinkedIn heavyweights in Sydney this week. Here are some of the key lessons for small business she took away from the meeting.

Social media has presented many SMEs with the opportunity to promote their products and services to a larger audience. One growing theme that many SME owners experience is this: How can I keep up with social media when I’m too busy running a business?

Each week we’ll feature a business that’s endured an incredible challenge. Here, Amanda Foy recalls the destruction of her business at the hands of mother nature and how she managed to clear the mud and keep going.

When it comes to engaging with your followers, sometimes it helps to think like you’re famous.

The celebrated entrepreneur explains how to use social media to effectively connect with your customers.

Have you started using social media for your business? How do you keep up with the changes? New research aims to highlight how SMBs are successfully employing social media to market their business.

As social media continues to saturate both personal and professional lives and becomes more vital to business, it’s valuable to note that it’s not a popularity contest. If you’re going to spend time making connections, you want to ensure they’re the right ones.

How the new page post targeting features can help you provide the right information to the right fans and boost engagement.

When used effectively, social media can be a boon for small business. Unfortunately – for every SMB that gets it right, countless more have yet to master this marketing tool. If you’re among this number, here are the 7 social media sins you need to avoid.

Can you make money on a Facebook page? It’s the question all SMBs weighing up the ROI of social media want the answer to. The good news is that Facebook can help you sell directly or indirectly – but to do so you need a solid strategy around your use of it.