Small businesses that take a shotgun approach to social media and digital marketing are likely wasting their money and could be missing out on opportunities around leads and sales, according to Tanya Williams, CEO of Digital Conversations. In a new video, Tanya discusses the digital marketing mistakes commonly made by small businesses, including on their […]
Fed up with conservative investment professionals leaving a trail of broken dreams, a trio from South Australia has launched an online platform to help would-be start-up founders and other entrepreneurs nurture their ideas. Co-founded by Kalif Auditore (CEO), Nick Boniciolli (COO) and Joshua White (CTO), Joey Crowd is being billed as the world’s first crowdfunding […]
We all know how important it is for a business to master great customer and stakeholder communication through all touch points. If your interactions have a positive impact, you’re more likely to create repeat customers and gain access to the ‘holy grail’ of sales: referrals to others. Get it wrong, however, and it won’t matter if your business offers great products and […]
The Census debacle last night highlights what not to do in business. At the height of a system malfunction when millions of Australians couldn’t log on to the ABS website to complete their Census the Prime Minister tweeted how easy and important it was: ‘We filled in the census tonight online – v easy to do. […]
The amount of social media channels you ‘should’ be promoting your business on can be overwhelming. There are mixed views on the value of Instagram and even though many marketers enjoy it on a personal level, they don’t feel it is a useful platform for growing their business. I would argue that these brands aren’t […]
Running a small business is a stressful job at the best of times but in 2016, small business owners are having to navigate the treacherous waters brought about by a rapidly changing and ultra-competitive market. A Westpac report published recently found trading conditions for Australian SMEs collapsed 14.4% over the second quarter this year. […]
It’s possible to write an entire series of articles discussing the advantages of social media advertisements. Social media is no longer just an optimum platform for sharing breakfast photos, it can also serve as an ideal platform for businesses to promote their product or service to a worldwide audience. For example, it has been estimated that Facebook now has approximately […]
Branding is important; it’s how customers perceive your business. It isn’t just a logo either, it’s your entire customer experience. Logo, font, website, social media, even the way you interact with customers are all part of your brand. It can be a little overwhelming at times and that explains why so many companies from start-ups to established […]
Let me start by saying that effective marketing is the lifeblood of any successful business, big or small. Having said that, smaller start-up businesses often don’t have a lot of excess cash to splash around so I hate to see their money go to waste on marketing strategies that are unnecessary. Based on what I’ve seen […]
It’s no secret that Gen Y is not like any preceding generation. They have grown up as digital natives with technology and social platforms a key part of their lives. The challenge this presents for companies is developing a personal business-to-consumer relationship with them when they don’t want to speak to you or come into […]
