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Stop Selling Like a Dinosaur!
When I say ‘stop selling like a dinosaur’, I’m referring to the old school approach of promoting your business – think letter box drops, lead boxes, door knocking. This scattergun approach tends to take up at lot of time and result in a low conversion. These days there are many more effective ways for you… Continue reading Stop Selling Like a Dinosaur!
How to waste money on marketing in 4 easy steps (and what should do instead)
Let me start by saying that effective marketing is the lifeblood of any successful business, big or small. Having said that, smaller start-up businesses often don’t have a lot of excess cash to splash around so I hate to see their money go to waste on marketing strategies that are unnecessary. Based on what I’ve seen… Continue reading How to waste money on marketing in 4 easy steps (and what should do instead)
Business lessons learnt from the best in the world
As someone who mentors businesses for a living, I spend much of my time researching and reviewing business models, marketing campaigns and advice from the top business leaders and experts from around the world. In this article, I am going to share some insight from two leaders who have two very different business models. Richard… Continue reading Business lessons learnt from the best in the world
5 Time Wasting Habits of Start Up Business Owners
There’s no doubt that starting a new business is an exciting time, however it can also be very stressful. You don’t yet know if the concept will work, you are pouring money into your dream and you are forgoing hours where you could be earning money working for someone else. Furthermore, you often work much… Continue reading 5 Time Wasting Habits of Start Up Business Owners
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