Tag: Social Media ROI

Before you dive into social media there are a few things to consider. There are hundreds of social media platforms; however many have different audiences and different ways they interact with their users.

Social media has entered a new phase – it’s no longer a novelty where business can simply experiment and hope for the best. As the space matures, businesses are demanding more value for money, making measurement all the more important.

Given the amount of time people spend on their social networks, building connections and growing their networks, it’s surprising when their profiles aren’t given as much attention as they should be. Here’s four ways to give your profiles a boost.

As consumers spend increasing amounts of time on social media networks, businesses are rushing to follow them. A common expectation now exists that an online marketing strategy is a must for any business seeking to get a bigger slice of the target market pie, and this is especially true for those in the hospitality sector.

So you’ve set up a business Twitter, Facebook or Google+ account, ready and raring to dive into the world of social media. But doubt begins clouding the optimism and you wonder how you’re supposed to know whether you’re doing it right? Follow these golden rules to get your social media use off to the right start.

You can’t approach social media with a traditional media mindset, or you’ll never see a return on your investment in the medium. Here’s how social media users expect you to connect with them.

Facebook still eluding you? Anna Cairo has some easy steps to get your Facebook for business strategy on track for 2012.

“A few key foundations need to be in place to support the process otherwise measuring ROI is challenging.”

Privately held businesses understand the importance of communicating via social media to connect with markets and boost their bottom line, but most are weighing up their return on investment (ROI) before diving in.

In order to justify expenditure, it is essential for a business to measure its social media ROI. As with everything else in a business that costs money, changing to a new computer system or hiring another staff member, businesses rightly expect a return on the investment.