Gina Lofaro blogs about making the most of marketing during the Christmas period.
“Don’t take it for granted that Christmas will be a quiet period for your business. Even if last year was deathly silent and your phones barely rang, that doesn’t mean this one will be the same…”
Does your marketing strategy capture and engage the educated buyers of today?
Catriona Pollard looks at the difference between PR and marketing and what role they both play in business success.
“While it’s important for businesses to be able to articulate the differences between the two roles, it doesn’t change the reality that marketing and PR are as reliant on each other as a business is to their combined success.”
Danielle MacInnis has some tips for using podcasts to market your small business.
“Podcasting has emerged as one of the best ways to show your expertise to potential customers – it’s simple and offers a great way to reach large audiences.”
Good news business owners! Marketing is simple, blogs Michelle Gamble.
“Sometimes we try to get too clever, and feel the pressure to constantly innovate to stay relevant in the market.”
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