Tag: Small Business Advertising

When considering any marketing campaign, it is best to put your money somewhere where it will work harder for you… and that isn’t necessarily advertising.

Dick Johnson Racing (DJR) has launched an initiative to make sponsorship more accessible to small businesses, as many look for new ways to engage with their target audience.

Many small business owners take a shotgun approach to advertising hoping they will hit their target. This approach can waste time and money and the reduced returns can harm your business. Now is the time to re-think your advertising strategy.