Market share growth and sales increases are the driving forces for SMEs. Neither, however, happens by chance. You must be prepared and put in place a strategy that will enable you to achieve the desired results. Generally, collecting information that is relevant to buyers and organising it is often seen as the key to driving sales. Even then, […]
As 2017 begins, the marketing industry in Australia once again has proved – perhaps more so than many others – that it shifts year-to-year, season-to-season, and even minute-to-minute. Last year brought many changes and new trends to the marketing landscape with permanent changes to the way marketers operate. This year, we will see a new era […]
I’m going to let you in on a secret. One that businesses sometimes overlook as they get caught up in growth. Playing the numbers game (i.e. expanding your reach) is usually enough to nab a few sales, but achieving sustainable success comes from one key element: support. [Note: This article is the sixth in a […]
The rise of the sharing economy has led to an evolution in consumer behaviour and the disruption of legacy industries. For some, it’s a threat. For others, it’s an opportunity to provide new solutions to old problems and thrive. If there’s one constant, it’s that people enjoy a good, homemade meal. A new ‘shareconomy’ player […]
It’s a tough time for retail sales, with Australian Bureau of Statistics (ABS) data showing this key driver of economic growth is stalling. Traditional sales tactics are becoming less effective due to the wealth of information freely available to people today and, thus, the rise of the savvy consumer. Trends globally echo this sentiment, with 57% of retailers agreeing buyers are less […]
Due to the amount of cash that can be tied up in stock, inventory-carrying small businesses must carefully balance the need for adequate cashflow against the need to invest in stock that will drive growth – not just to succeed but to remain viable. Dynamic Business spoke with Stephen Canning, CEO of JCurve Solutions, a […]
The amount of social media channels you ‘should’ be promoting your business on can be overwhelming. There are mixed views on the value of Instagram and even though many marketers enjoy it on a personal level, they don’t feel it is a useful platform for growing their business. I would argue that these brands aren’t […]
When you’re selling to businesses or to government, you will find that most deals and contracts of significant size and value are transacted through formal processes like competitive tenders. As a result, you’ll be dealing with the customer’s procurement or purchasing department. Unfortunately, this can seem impersonal and challenging. Yet it doesn’t have to be […]
Every sales team is under immense pressure to deliver on company goals and milestones. As is usually the case, salespeople are usually on the lookout for any leg up they can get in terms of making their jobs at least a little bit easier. Luckily, sales tools are plentiful in number. If anything, picking one […]
If you’re looking for ideas to promote your company’s products and boost overall sales, then a seasonal marketing campaign is an effective way to attract both new and repeat business. Consumer buying patterns are greatly influenced by the changing seasons, religious holidays and other special occasions, and being able to make the most of buying […]
