Roger Woodend GM of 2ergo Australia has put together a list of what he predicts will be the most significant developments in mobile marketing for 2011 and beyond, all with far reaching implications for retailers and consumers alike.
Online ‘presale’ shopping is expected to double in 2011, with presale shopping portal Lasoo.com.au recording a record 5.6 million product interactions in December last year, with the exponential growth of online pre-shopping expected to continue in 2011.
The NSW Government has hosted a business pitching event to help build consortiums to take advantage of a new $6 million NSW digital economy program, with the event going off like a frog in a sock.
Small business owners are using the internet as their weapon of choice against large established retailers, with small start-up businesses to compete on an even playing field with the larger retailers who dominate the bricks and mortar market.
Running an online eCommerce site can be tricky business, so we asked Paul Sprokkreeff, Managing Director at online marketing agency Web Profits for five tips to turn a profit online.
Getprice today released its 2011 Shopping report that examined the behaviours of over 3000 consumers who have visited the site, revealing that service, not price is the most important factor for Australians when buying online.
A tobacco licensing levy as proposed by the AMA Victorian branch president Dr Harry Hemley would cripple small business owners The Australian Association of Convenience Stores (AACS) and COSBOA has claimed.
The reaction from Australia’s large retailers to competition from international websites should be a wake-up call for businesses to keep up with their customers online, says computer software program company Axios IT.
Retailers are being urged to cut costs while the retail market remains flat in Australia, with experts predicting the subdued retail trading that plagued the Christmas lead up to continue.
Gerry Harvey’s calls for a GST on imported goods bought online has caught the attention of Australian IT retailer eStore, with eStore.com.au offering customers GST-free goods this weekend, 15 and 16 January 2011.
