Today, over 20 small business association leaders are convening at Parliament House to make their case for the adoption of the hotly debated effects test into Australian competition law. Put simply, the effects test, proposed by the Harper competition review, seeks to amend section 46 of the Competition and Consumer Act by targeting business behaviour that […]
Location, location, location. While once the buzzword for retailers, today traditional bricks and mortar retailers face increasing pressure from online businesses. Fuelled by consumers reliance on smartphones, tablets and social media, consumers buying and research habits have been driven online with e-commerce sales expected to top $10 billion in Australia in 2015. Retailers, like their […]
After 6 years in the making, Microsoft has confirmed the opening date of its first flagship stores in Sydney and New York. The Sydney store, opening on November 12th, will be located at Westfield on Pitt Street Mall giving customers and business the opportunity to experience the latest technology from Microsoft and its partners. Some of the […]
Launching your brand internationally is a growth strategy that follows from success. But success in one market shouldn’t be construed as a right of passage to success in another. The failure of Starbucks in their attempt to import an Americanised version of ‘coffee culture’ into Australia, a country already au fait with it’s coffee habits, […]
Have you ever travelled, offered to bring something back and ended up with a shopping list and half your luggage allowance already accounted for? For Alex Hsu, this was an all too common predicament. Frequently travelling to the US for his IT business trading computer parts, Alex became inundated with requests for running shoes, typically […]
With exposure to a wider customer base, lower overheads, greater choice and more competitive prices, the benefits of online retailing are obvious. Online is the birth place for many emerging retailers while the bricks and mortar sector strive to ‘get with the game’. But it wasn’t always this clear. John Winning, CEO of Winning Group, […]
‘Singularity’ is word used to describe something of distinction or wonder. Simple and unassuming? Not if the latest MYOB report in its ‘Future of Business’ series is anything to go by. The report entitled ‘Surviving the Singularity’ discusses the future of businesses around Australia as technology reaches the point when machines are capable of independent […]
At Heal.Thy Self Co. in Melbourne’s Yarraville neighbourhood owners Electra Tomasino and Dylan Davies believe that people thrive when they consume a diet based on whole foods straight from the earth. Her store offers plant-based, free range, organic, ethical and sustainable produce and can cater to almost anyone with wide-dietary requirements. “We’re focused on seasonal produce […]
Retail sales are up by 4.7% over the year to June 2015 according to the latest edition of the Deloitte Access Economics’ Retail Forecasts subscriber report. House prices reaching new highs in Sydney and Melbourne this winter has been tipped as the main reason for stronger retail spending growth. The continued boom in household goods […]
Increasing your sales through marketing requires a deep understanding of who your customers are and their biggest wants and needs. Successful marketing also uses in depth knowledge of the reasons your customers decide to purchase from you and the process involved in making that decision. The consumer buying process has been modelled and studied intensively […]
