Innovation is shaping our world at a relentless pace. Where we once had to queue for the smallest purchase in a supermarket, we can now use self-serve checkouts – a technology that gives customers quicker transactions and increases the efficiency of the retailer. This change doesn’t work in the favour of all brands though, so here’s a look at how how a few are using customer engagement to beat the challenges thrown up by new technology.
As consumer demands shift, retailers are working to redefine the shopping experience by increasing digital media interaction with customers. Some have turned to consumer tablets, and found them wanting. But a solution is at hand…