Time is a small business owner’s most valuable asset, which means important things can be postponed indefinitely. Marketing is often one of the first things thrown in the too-hard basket but it doesn’t need to be time-consuming.
Get zero online traffic? Or getting traffic but can’t convert those leads into paying customers? You’re not alone. Here are three common mistakes marketers make – and how to fix them.
Franchisors should implement an online marketing strategy to help them make the most of their presence online and to increase their online visibility.
A business’ brand is its consistent, public message conveying what it does and how it does it, and how you go about building and maintaining this an important part of any marketing strategy. The first step? Defining the ‘who’.
Here’s how you can boost your brand without using the world’s largest social network.
3 tips for delivering bad news without hurting the client relationship or your credibility.
It’s never a good idea to promise something you can’t deliver in order to get customers through the door in the first place, as you’ll end up disappointing them. With this in mind, here are 5 easy ways you can ensure you avoid over-promising and under-delivering, which could seriously hurt your reputation.
The outcry surrounding the controversial comments made by Alan Jones about Julia Gillard’s father had effects that were far reaching across the Australian business landscape. The saga also delivered a valuable lesson to any business owner who’s thinking about bringing on a celebrity to endorse their product or service.
Ethical procurement practices and choices surrounding sourcing and distribution activities can have a dramatic effect on a company’s reputation and sales revenue. Here’s some expert advice for how to manage yours more effectively, for the sake of your brand.
In our extremely over communicated marketplace, brands deliver a multitude of messages in an attempt to talk to prospective customers. This makes it all the more important to practise what you preach, or risk your message not matching what you actually deliver.
