Tags Reputation Management

Tag: Reputation Management

5 essential marketing tasks for time poor SMBs

Time is a small business owner's most valuable asset, which means important things can be postponed indefinitely. Marketing is often one of the first things thrown in the too-hard basket but it doesn’t need to be time-consuming.

How to fix 3 common online marketing mistakes

Get zero online traffic? Or getting traffic but can't convert those leads into paying customers? You're not alone. Here are three common mistakes marketers make - and how to fix them.

The benefits of online marketing for franchise businesses

Franchisors should implement an online marketing strategy to help them make the most of their presence online and to increase their online visibility.

3 steps to building a brand from the ground up

A business’ brand is its consistent, public message conveying what it does and how it does it, and how you go about building and maintaining this an important part of any marketing strategy. The first step? Defining the 'who'.

3 ways to promote your brand without Facebook

Here's how you can boost your brand without using the world's largest social network.

How to break bad news to clients

3 tips for delivering bad news without hurting the client relationship or your credibility.

5 ways to avoid over-promising and under-delivering

It's never a good idea to promise something you can't deliver in order to get customers through the door in the first place, as you'll end up disappointing them. With this in mind, here are 5 easy ways you can ensure you avoid over-promising and under-delivering, which could seriously hurt your reputation.

The pros and cons of celebrity endorsements

The outcry surrounding the controversial comments made by Alan Jones about Julia Gillard’s father had effects that were far reaching across the Australian business landscape. The saga also delivered a valuable lesson to any business owner who's thinking about bringing on a celebrity to endorse their product or service.

How to act ethically in sales and procurement

Ethical procurement practices and choices surrounding sourcing and distribution activities can have a dramatic effect on a company’s reputation and sales revenue. Here's some expert advice for how to manage yours more effectively, for the sake of your brand.

Why you should never use marketing to mislead

In our extremely over communicated marketplace, brands deliver a multitude of messages in an attempt to talk to prospective customers. This makes it all the more important to practise what you preach, or risk your message not matching what you actually deliver.

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Why is Australia seeing fewer female CEOs?

Fewer women are running the country’s top 200 ASX-listed companies in 2020 compared to the last four years, according to the Chief...

Coronanomics – What we’ve learnt about the economics of COVID-19

If trade bought prosperity to all corners of the world, then COVID-19 is showing the dark side of an interdependent world.

Should you incorporate an AI strategy into your business?

With both government and companies eagerly adopting artificial intelligence (AI) strategies, we explore how AI could also streamline and scale your business....

‘A 10,000 per cent increase in page views in 2 weeks’: how to scale up in a crisis

As a telehealth provider, Coviu experienced a sudden surge in customer demand during the pandemic. Their website saw a 10,000 per cent...

Unemployment rate drops, defying forecasts

Official ABS figures released today show that the unemployment rate has fallen to 6.8 per cent in August, down from 7.5 per...

Qantas disrupts financial services industry with SME business loans

Qantas will start referring business frequent flyers to lending platform Valiant Finance. This partnership helps Qantas members access working capital, asset finance...

Employees willing to salary sacrifice for flexible working: Research

Research from payroll and HR software solutions provider, Ascender, shows that more than one in three (37 per cent) of Australians are...

Let’s Talk: The Right Reasons

A strong story behind a business's inception can have a powerful effect on customers. Customers may identify with a founder's back story...