#Reputation Management
5 essential marketing tasks for time poor SMBs
Time is a small business owner’s most valuable asset, which means important things can be postponed indefinitely. Marketing is often one of the first things thrown in the too-hard basket but it doesn’t need to be time-consuming.
How to fix 3 common online marketing mistakes
Get zero online traffic? Or getting traffic but can’t convert those leads into paying customers? You’re not alone. Here are three common mistakes marketers make – and how to fix them.
The benefits of online marketing for franchise businesses
Franchisors should implement an online marketing strategy to help them make the most of their presence online and to increase their online visibility.
3 steps to building a brand from the ground up
A business’ brand is its consistent, public message conveying what it does and how it does it, and how you go about building and maintaining this an important part of any marketing strategy. The first step? Defining the ‘who’.
3 ways to promote your brand without Facebook
Here’s how you can boost your brand without using the world’s largest social network.
How to break bad news to clients
3 tips for delivering bad news without hurting the client relationship or your credibility.
The pros and cons of celebrity endorsements
The outcry surrounding the controversial comments made by Alan Jones about Julia Gillard’s father had effects that were far reaching across the Australian business landscape. The saga also delivered a valuable lesson to any business owner who’s thinking about bringing on a celebrity to endorse their product or service.
How to act ethically in sales and procurement
Ethical procurement practices and choices surrounding sourcing and distribution activities can have a dramatic effect on a company’s reputation and sales revenue. Here’s some expert advice for how to manage yours more effectively, for the sake of your brand.
Are Olympians a good investment for your business?
They’re young, talented and often beautiful. They’re inspiring, high performing and driven. They promote a healthy lifestyle and present as an aspirational figure. They’re a great investment. They’re an ideal opportunity for brand alignment. Or, are they?
Reputation management services: Worth it?
Services claiming they can remove negative online reviews about your company may fall short of their promises.
Gain control of your online reputation in seven steps
Whether you’re prepared for it or not, potential customers, clients and business partners are Googling you to see what others are saying. Here are seven easy ways to gain control of what’s being said about you online.
12 online PR blunders to avoid
Do you Facebook during happy hour? Retweet without doing your research? You could cause a huge PR mess.
Improving your reputation with a business award: Winning tips
If there’s one certainty in business, it’s that companies love winning awards. Not only do trophies look nice on the mantelpiece, but as many past winners know, success at award time can have a telling effect on the future of your business.
No workplace social media policy? You’re risking your business reputation
Bad employee behaviour on social media outside of work hours can be damaging to a business’ brand and reputation. Here’s why every business needs a workplace social media policy.
Managing your online reputation in three steps
You can’t stop people making negative comments about your business online, but there are few simple ways to lessen the damage this can cause your brand. Anna Cairo has three simple steps for managing your online reputation.
Goal setting fundamentals for social media
Anna Cairo blogs about setting goals for social media use. “When it comes to social media, for the most part, businesses don’t set goals. They simply engage with a platform (because it’s free) and hope that success will come.”
Reputation management and branding
The brand value of a company now appears on the balance sheet as a tangible asset. It is no longer a domain that belongs firmly in the marketing department alone. Sharon Williams explains why reputation management and branding is critical to business success.
One negative customer review online can cost you 30 customers
If one negative customer review using social media can cost your business 30 customers, why aren’t you there yet? Not participating in the conversation with your customers online doesn’t mean it won’t happen, just that your voice won’t be heard at all.