#Prices
Skimming and penetration pricing strategies a thing of the past
Pricing products at a high price or a low price to attract consumers are no longer widely used strategies, according to new study published in Marketing Science journal.
Stores should shut up and move on, says online retailer
One of Australia’s leading online retailers has declared that bricks-and-mortar stores have lost the price war and should stop complaining and move on if they wish to keep their customer base.
Is discounting killing your business?
“I never pay retail!” might be the proud catch-cry of the modern consumer, but it can also be the death knell for small businesses.
Government holds Australia to ransom over electricity prices
Martin Ferguson, the federal Minister for Resources, Energy and Tourism has held Australians to ransom with threats of electricity network failures unless almost $100 billion is spent on the ailing infrastructure.
Electricity prices ‘almost double’ in NSW
The Independent Pricing and Regulatory Tribunal (IPART), New South Wales pricing regulator has confirmed a 64 percent increase in electricity prices for NSW.