The old adage “there is no such thing as a free lunch” is possibility the quickest way up summing up the world of “Sponsorship”. I get at least one request every week and usually about half are just requests for “charity” dressed up as a sponsorship. A great sponsorship proposal is first and foremost a commercial offer, where there is a clear value proposition – for both parties.
Though outlooks for media and marketing industries are cautiously optimistic as we move out of the global financial crisis, small business is not actively embracing new or traditional marketing.
The Australian Interactive Media Industry Association (AIMIA) has today announced voting is open for the People’s Choice category of the 16th Annual AIMIA Awards. The awards finalists for 2010 were chosen in January with Voting is open to all AIMIA members. The most popular entry from the total pool of 122 finalist entries will be […]
Yahoo! Search Marketing has today announced a search marketing initiative for small business, investing up to $24 million in the advertising activities of Australian small businesses, entitled the ‘BIG BANG’ initiative.
Question I’ve just started my own business selling natural horse care products. I manufacture them myself (at the moment) and am wondering what’s the best way to get them out there into the market and raise my brand profile, so I can grow my business? I usually sell them at horse shows and pony clubs […]
Avoiding marketing mistakes isn’t easy in today’s business marketplace; which is at times a terrifying jungle where your competitors are hungry predators and your customers are the food source that’s a challenge to catch. To survive you can’t afford to make many marketing mistakes. So here are some common marketing mistakes you should look out […]
If you can get people to come to your online business, you stand a fair chance of making money. But how do you market your business and attract those visitors? We look at three Australian businesses making use of marketing techniques such as microsites, online auctions and blogging, so you too can grow your business […]
Marketing campaigns don’t have to be expensive and fancy to capture attention. Basic marketing principles should be all you need to market your business and sell your product. Most small businesses don’t have big marketing budgets, but any company can attain good results by sticking to the fundamentals of marketing for their campaigns. Graeme Chipp, […]
Raising your business profile and increasing profits is a breeze, with the right networks, but networking the right way is often overlooked. Learn how to cost-effectively network. The brief for this article was to find free ways to market your business. Networking seemed the obvious place to start. And while it’s not entirely free, it […]
Small Australian businesses will be relatively unknown overseas, so marketing your business, brand, product or service strategically will help increase your exports. Find out how you can create an export marketing strategy. So you’ve landed your first export deal, perhaps through an online inquiry or contact through a colleague or by visiting an overseas trade […]
