Tag: Marketing

Fraud is big business these days, and the Australian Competition and Consumer Commission (ACCC) is investigating a number of cases of alleged marketing-related fraud.

The latest figures from the Australian Bureau of Statistics (ABS) revealed that the number of Australian stay-at-home Dads almost doubled over the past decade.

After 30 years in the industry, Australian marketing expert John Dwyer has seen businesses try everything.

Marketing evolves as tactics and technologies change and improve – technological advances can help you understand which actions generate the best returns on investment.

New research has revealed just 20 per cent of Australian companies have a firm policy for buying Australian made goods wherever possible.

Content marketing is on the rise, but there are challenges around setting goals and crafting the right content to market their brand. Do you know how to get the best from your marketing spend?

People often lament the damage smartphones have done to the average attention span.

Marketing has changed drastically over the last decade, and especially so over the last five years.

It wasn’t too long ago that ‘trends’ referred exclusively to what one would see in a fashion catalogue, and ‘hash tag’ was the disused key on a handset phone – is it a case of get-with-the-times, or die?

An online ugg boot retailer has been left red-faced after an ACCC investigation revealed its ‘Made in Australia’ claims were totally false. Worse still, it also used the official Australian Made logo without authorisation.