Tag: Marketing

Today, it’s just not enough to be brilliant. People must know and remember that you are. For start-ups, that means a focus on creating a compelling brand right from the beginning.

There are a number of qualities and skills you need to be an effective marketer. Marketing requires far more than a degree and an outgoing personality (although both of these are essential!).

Marketing can be a time-consuming activity for even the most organised business owner. Here are a few time-saving tips that can help you increase your marketing productivity, and enjoy the same results for less effort.

Two separate judgements handed down by the Federal Court demonstrate how seriously the court takes false ‘free to roam’ claims.

Have you ever looked at a successful business and wondered what they are doing differently to you? There are a huge number of different factors that contribute to success, but one of the most important is effective marketing. There are a number of similar marketing principles that successful businesses follow, and you can implement them […]

Winning a business award is a great PR opportunity for your business and can help build your profile and reputation, ultimately leading to even greater business success.

The Australian Made, Australian Grown (AMAG) logo has now been formally trade marked in South Korea, and has been welcomed as a major breakthrough for Australian exporters.

Learning how to present your brand and leverage your brand identity with your customers are two of the keys to growing your business.

Having a post go viral is like liquid gold for a business. To reach the same number of people, a business would have to spend millions of dollars in advertising.

What happens when steadfast values like trust and loyalty collide with business? You get one of Australia’s most enduring family-run businesses.