Tag: Marketing

In today’s super-connected, always-on era, businesses of almost any size can reach markets and customers beyond their borders with unprecedented ease.

Amanda Westphal entered the marketing game early, working on the promotional end of a variety of companies, including Power FM, Nova FM and Ubisoft.

A visual way to depict the process your customers take from lead to conversion, your sales and marketing funnel is more than just a pretty picture

Competitions are an under-resourced marketing opportunity for most small businesses. By outlining a clear goal, you will be able to craft a competition to best suit your needs.

When reality hits, if we manage to survive the first year in business, we are more than likely living the life of our nightmares, rather than the dream we imagined. What went wrong?

A growing breed of consumers who select a digital option as the first source of interaction are known as the “digital first”. They prefer to engage in activities such as seeking a product or entertainment, contacting a brand, connecting with friends, or looking for love through digital means.

By the time 2019 rolls around, over half of the revenue brought in by Australia’s advertising market will be from internet advertising.

The upkeep of your company’s social media can make or break a brand, keeping audiences aware of your existence and garnering further interest.

The current crop of marketing automation tools was a luxury affordable only to larger organisations, but it’s now possible for small businesses to share a slice of the pie as well.

While the $5.5 billion package has been well received, the questions facing Australia’s two million-plus small business owners are two-fold: what does it mean for me and what to do with the incentive?