Tag: Marketing

For all of the well-known entrepreneurs, there are many who take too great a risk, only to fade into insignificance, never to be heard of again.

Using networks and tools, organisations are discovering ways to showcase products, provide responsive customer service, build brand loyalty, demonstrate thought leadership, reach new customers, recruit employees, and more.

Carsguide’s campaign includes an eyebrow-raising billboard on Punt Road in Melbourne. The billboard, situated right next to the Carsales head office, reads “Let lightning strike those who sell your contact details to dealers”.

In today’s super-connected, always-on era, businesses of almost any size can reach markets and customers beyond their borders with unprecedented ease.

Amanda Westphal entered the marketing game early, working on the promotional end of a variety of companies, including Power FM, Nova FM and Ubisoft.

A visual way to depict the process your customers take from lead to conversion, your sales and marketing funnel is more than just a pretty picture

Competitions are an under-resourced marketing opportunity for most small businesses. By outlining a clear goal, you will be able to craft a competition to best suit your needs.

When reality hits, if we manage to survive the first year in business, we are more than likely living the life of our nightmares, rather than the dream we imagined. What went wrong?

A growing breed of consumers who select a digital option as the first source of interaction are known as the “digital first”. They prefer to engage in activities such as seeking a product or entertainment, contacting a brand, connecting with friends, or looking for love through digital means.

By the time 2019 rolls around, over half of the revenue brought in by Australia’s advertising market will be from internet advertising.