If you learn one thing as you work your way through your career, it’s that ‘who you know’ is as important as ‘what you know’. Who you know can help you become front of mind with mentors, friends, clients, suppliers and new ideas and opportunities. Expanding your spheres of influence by deepening and widening your contact […]
The amount of social media channels you ‘should’ be promoting your business on can be overwhelming. There are mixed views on the value of Instagram and even though many marketers enjoy it on a personal level, they don’t feel it is a useful platform for growing their business. I would argue that these brands aren’t […]
Let’s be honest here; the 2010s haven’t been great. The global economy has stagnated; we’ve had humanitarian crises, lost countless cultural icons and Arnott’s changed the flavour of Shapes! On the upside, we’ve seen leaps in cool technology and the rise of online streaming. Whilst growth has been difficult over the past half-decade or so […]
The best way for people to learn about your company and become customers is through advertising. I won’t get too caught up in schooling you on the ins and outs of the world of advertising today. While there is much to learn, one truth stands out: if your advertising isn’t working, you’re doing it wrong. […]
Business can be a funny beast. One minute you’re hard at work running your business a certain way and then, seemingly out of the blue, a potential new direction presents itself. A number of incidental circumstances can lead to these turning points. It could be that a customer need sparks the idea for a new […]
Inspired by the power of videos to trigger an emotional response, Melbourne businesswoman Renece Brewster has made a career out of using the technology to deepen the connection businesses have with their staff and customers. She is the co-founder and CEO of video production company Visual Domain, and the founder and CEO of personalised […]
Spending too much time sussing out the competition can be a distraction, but when I do, the insights are often important to my SME and my direction as a leader and innovator. This information is occasionally acted upon or at a minimum, it influences my thinking, my team and my business. In a world where the focus is increasingly on collaboration rather […]
What’s the difference between confident entrepreneurs leading blossoming businesses and owners who can’t get out of survival mode? Having a clear marketing strategy. It’s all too easy to get caught up in the day-to-day execution of your marketing tactics such as building a website, advertising, posting on social media, just to name a few. But […]
Speaking to customers used to be easy. There was a time when regional banks once knew the names of everyone in town, their birthdays and their favourite drinks on a Friday. And not so many years ago, a big advertising campaign with a small inbound contact centre to fix any small issues, was considered a […]
Let me start by saying that effective marketing is the lifeblood of any successful business, big or small. Having said that, smaller start-up businesses often don’t have a lot of excess cash to splash around so I hate to see their money go to waste on marketing strategies that are unnecessary. Based on what I’ve seen […]
