Snap’s new marketing campaign highlights its objective of helping businesses to meet customers and develop better business relationships. Modeled on conventional dating websites, snapmeup.com.au also boasts its own relationship guru, Tim.
“Tim takes his job really seriously… He means well, but can come across as a bit corny,” Marketing Group Manager Lidia D-Opera said.
“Its fun and cheeky and we love it.”
The brainchild of Perth agency Equilibrium, the campaign involves print and outdoor advertising, online ads, in store signage and the website modeled on an online dating site.
“Print advertising is traditionally pretty boring… We wanted to do something new and exciting while communicating what we were really about.”
The innovative campaign shows how unlikely couples have formed great business relationships, with the website featuring advice in the form of videos featuring Snap’s ‘business relationship guru’ Tim
Essentially the website invites customers to find out how they can form better relationships with clients.
“At the end of the day, customers don’t come to us for a website or a brochure, they come to us for tools to help them attract and retain customers,” D-Opera added.