A new book has launched aimed at demystifying product marketing for companies of all sizes and providing a bridge between traditional brand marketing and emerging product marketing schools of thought.
The Mehdeeka Method offers a clear step-by-step guide, highlighting the process required for a successful build and growth of a product marketing function within existing teams. It also aims to more broadly educate organisations on the processes involved with product marketing, demonstrating its value and role in creating successful companies.
It’s been authored by Kayla Medica, a marketing and startups industry veteran with nearly a decade of experience working across local and global brands including Perkbox, Willow, Adiona, and Monoova.
“Perhaps the fundamental difference between this book and other marketing titles, is that it specifically deals with early-stage business questions. This isn’t some glamour story about how I helped build a specific brand with a large budget,” Medica says.
“It provides strategies and guidelines for all marketing efforts. Meanwhile for larger companies, it provides a solid account of the product marketing fundamentals their established marketing team may not be familiar with but are interested in keeping up with evolutions within the industry. ”
“Even now, working as a consultant across multiple companies, I’m noticing that many large organisations — that you would know — have missed some fundamental steps with building out their marketing strategy.”
“They’re struggling with basic questions such as ‘who are we’, ‘who are our customers’ or ‘what do we stand for’ and that can hamper the rest of their approach and future marketing efforts.
“I also address the biggest question I get from just about every marketer: How do I bring all stakeholders along for the ride? How do I get sales teams to request marketers to be part of their workflows?
“As marketers, we waste so much time convincing and educating our stakeholders. By publishing this book, I’m aiming to formalise the theories and methodologies behind the process and give any business a playbook that they can use. This book is something marketers can give to their managers and just say ‘I’m using the Medeekahmethod’.
Medica has self-published The Mehdeeka Method. It is available for purchase through the Medeekah website, Kindle, and Kobo Stores.
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