The number of dads using flexible working arrangements to care for their children has doubled since the mid 90s, according to the Australian Bureau of Statistics. Changing gender roles have meant more dads are opting for flexible work arrangements or turning to entrepreneurship, for a greater work-life balance. When I left the safety and security […]
While many small businesses have taken their time to embrace social media platforms, it’s now obvious that the strengths far outweigh the weaknesses. Social media allows you to build a sense of community around your own brand. The key is not to see it as a promotional tool but as a relationship building opportunity. Social […]
MadeComfy, a Sydney-based startup helping property owners tap into the shared accommodation market, has attracted $1.1 million in funding from a quintet of investors including LinkedIn (ANZ & SEA) MD Cliff Rosenberg. The other four investors are Amaysim co-founders Rolf Hansen and Peter O’Connell, Investec Australia MD Hein Vogel and Airtasker investor/advisor Manfred Hasseler, with […]
PwC has topped LinkedIn’s list of top 25 Australian companies for 2017, with second, third and fourth places going to KPMG, Westpac Group and The Commonwealth Bank. The list is a showcase of the companies that are ‘most sought-after’ by professionals, based on data collected by the network, including actions by its members. “It is […]
Any business owner will tell you that there are never enough hours in the day. Running a business is mostly about time-management and prioritising. What isn’t important to daily business operations can be outsourced or dumped completely to lighten the load. However, no matter how irrelevant you think it is right now, social media should […]
In the marketing and advertising world, younger markets or audiences have always been notoriously difficult to crack. Their loyalty is critical to the future success of any brand, and yet they can be the most resistant to persuasion. And in the case of Millennials, it gets even tougher. Is your business struggling to reach and […]
Digital marketing can be a bit of a mystery to many small business owners who already have so much to keep track of. From selling, planning to merchandising – there are simply too many things that are competing for attention. While many would agree that digital marketing could be beneficial for their business, simply knowing where […]
Online healthcare marketplace HealthEngine has now raised close to $50m after closing a $26.7m Series C funding round. Sequoia India, which has worked closely with Apple’s Steve Jobs, Google’s Larry Page and LinkedIn’s Jeff Weiner and other high-profile founders, led the round. The VC firm, which counts HealthEngine as its first direct investment in an […]
If there’s a job you need to fill, it’s likely the right candidate is on social media right now – but which platforms are they using, and how do you reach out to them? A recent study by the Australian Academy of Business and Social Sciences looked at recruitment processes and the unique challenges faced by SMEs or […]
The recently released Franchising Australia Report from Griffith University tells a positive story for franchising, and particularly the retail sector. The report revealed there were 1120 business format franchisors in Australia last year, and despite the flat economic environment we’ve been operating in, franchise brands have grown. This has subsequently led to increased sales turnover […]
