Retail
Kogan calls on JB Hi-Fi to change branding
Ruslan Kogan has asked JB Hi-Fi to remove its “Always Cheapest Prices” slogan, in response to what he said was an admission by the CEO and chairman earlier this week that prices are cheaper online.
Ruslan Kogan has asked JB Hi-Fi to remove its “Always Cheapest Prices” slogan, in response to what he said was an admission by the CEO and chairman earlier this week that prices are cheaper online.
Kogan.com.au saw a 264 percent rise in the number of products purchased this financial year, with Founder and CEO Ruslan Kogan reporting the strong figures are evidence of the online retail boom.
You have reached the end!