Kogan calls on JB Hi-Fi to change branding
By Lorna Brett · 18 October 2011 · Entrepreneur
By Lorna Brett · 18 October 2011 · Entrepreneur
Ruslan Kogan is calling for a major change at JB Hi-Fi. But what does this mean for the future of the retail giant?
Ruslan Kogan has asked JB Hi-Fi to remove its “Always Cheapest Prices” slogan, in response to what he said was an admission by the CEO and chairman earlier this week that prices are cheaper online.
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