Anneke van den Broek has built a globally successful business in the pet care industry. Rufus & Coco is Australia’s most awarded pet care brand, having received seven business awards for innovation, and winning the 2016 title of the NSW Telstra Business award. Anneke’s mission has always been to support pet owners and give back to animal […]
By: Glenn Cochran, Regional Director at RB Australia and New Zealand Research by McCrindle [1] shows that the average tenure within a job in Australia is 3.3 years, which is significantly less than in the 1970s when average job tenure of people aged over 45 years old was 10 years. With the same research showing that […]
It’s easy to feel like the odds are stacked against you in an interview. Even the most talented people succumb to nerves and struggle with communicating how capable they are. Although it’s very much the candidate’s job to shine, employers have a big role to play in getting the most out of their prospective employees […]
Your potential customers will question you or your product before deciding to commit, but most startups don’t realise that they should do the same. [Related: To succeed, you’ll have to reject customers that aren’t the right fit for your business] What do you do with a business idea? Many entrepreneurs turn to their family and friends […]
The ability to hire the right staff can make or break an entire operation. Consider this: the Australian Human Resources Institute (AHRI) estimates staff turnover costs businesses up to $20 billion a year in Australia and it has also been predicted that as much as 80% of staff turnover is due to bad hiring decisions. Here are some of […]
It’s one thing confidently rattling off company statistics, industry trends and future predictions about your business to clients and customers, it’s another having a camera or microphone shoved in your face and being asked to recite the same knowledge to a journalist. [Editor’s note: this article is the second in a two-part series by Luke Buesnel […]
As people become more familiar with social media, they can use this ‘free’ form of marketing to generate awareness for their business. I put ‘free’ in inverted commas because it does have a cost – your time. I’ve always said PR gives people in small businesses with limited marketing budgets the best bang for […]
For career-minded mothers, returning to work following the birth of a child can be bittersweet. A return to full-time work often means cutting short quality parenting time and increased childcare costs. On the other hand, if they’re having to deny their professional aspirations and accept a part-time job beneath their expertise, the excitement and financial reward of ‘getting […]
It stands to reason that a positive media interview can benefit the reputation of your business. Likewise, negative coverage can ruin it – in seconds, if things truly go wrong. [Editor’s note: this article is the first in a two-part series by Luke Buesnel on avoiding and bouncing back from negative media. You can read part […]
What are you passionate about? What are your career goals? What are your salary requirements? Those interview questions are so last year.
