The Cost of Online Advertising
Advertising pricing is where online advertising really gets interesting, there are three distinct categories of online advertising.
Advertising pricing is where online advertising really gets interesting, there are three distinct categories of online advertising.
Keyword advertising is what you see when you “Google” something. Advertisers bid on key words such as “home loans”. The more generic the term, the more advertisers will often pay for high demand keywords . The more precise, “home loans in Chatswood” for example, the cheaper the cost.
Senator Conroy has continued to attack Google over privacy, all while Google dominates the Australian market, with the company responsible for over 90 percent of internet searches.
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Twitter has released an official client for Google Android mobile phones, after doing similar for the iPhone last month.
Hitwise today released report that reveals an increase in Google’s dominance of the Australian search market. With Google accounting for 87.26 percent of Australian traffic.
Google have launched an advertising platform for Google Maps allowing businesses to place ads within maps to be displayed to users as they use the service.
Devnet has launched the first Google Apps Store in Australia allowing users the opportunity to access third party applications for the Google Apps platform. The Devnet Google App Store currently allows customers to subscribe to Google Apps plus a range of value-added services like Postini mail security and archiving, domain names and Google Maps offerings. […]
Google launched their Australian real estate search in July last year, and today they announced that in less than a year they have linked with over 1000 real estate sites across Australia and New Zealand. Fully integrated with Google Maps, the real estate search brings up rental or sales listings, and can also handle multi-layered […]
Google has updated the Chrome beta for Mac, adding support for extensions to the web browser. The new beta release of Chrome for Mac offers extensions, bookmark sync, and more. With this new version, you’ll be able to install any of over 2,200 extensions (and counting!) currently available in Chrome’s extensions gallery. You can manage […]