Charles Pludthura blogs about the key role content plays in any successful digital campaign.
“Firstly, you need to be aware that duplicating content can actually be detrimental to search engine performance, so there’s more to content management that just ‘spray and pray’…”
Robert Steers delivers 7 good reasons you should include Adwords in your online marketing strategy.
“Google claim you can now reach nearly 70% of all internet users at ALL stages of the buying cycle with Adwords. With search partners, YouTube, mobile advertising and animations, you can reach a potential customer several times in a day with your advertising.”
Over the past few years the biggest hurdles I can see for any business to succeed online is their ability to be able to measure the traffic to their website. It seems alien to me that a company would spend hundreds, thousands if not more on building a website but fail to add the basic features of a web analytics like Google Analytics to track the ROI of their website.
The market is changing and we’re seeing a major shift in buyer behavior – from in-store tyre kicking to savvy online bargain hunters. It’s no longer effective to run an advert in the local paper and hope the phone will ring.
Businesses need to optimise their online marketing campaigns by including analytics to track campaign performance and convert the visitors to their websites into paying customers, says digital agency Cru Digital.
Small businesses wanting to get the most out of their website and online marketing can learn how to use Google Analytics and Google Website Optimizer in a series of seminars presented by Mangold Sengers.
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