Search Engine Optimisation (SEO) can be a little like a game of Snakes and Ladders. Certain valuable, relevant content creation can lift your rankings while other techniques like “keyword stuffing” mean you ride the slippery snake downward on Google rankings.
Leigh Boin blogs about using Facebook successfully in your business.
“Let’s look at Facebook, which is far from being just a social network for the likes of Gen Y exclusively. For an increasing number of companies, Facebook is a successful business network.”
Cenk Baban looks at the latest social network to grace our computer screens – Google+
“No-one has found the business value of Google+ for SME’s yet, not even your competitors. We are currently in a discovery period, think of it like the first date.”
Edelman has launched Bloglevel and version 2.0 of Tweetlevel, two new tools designed to help companies navigate social media platforms, like blogs and Twitter, to identify which users are influential on a particular topic.
Catriona Pollard delivers a checklist to ensure you’re using social media appropriately in your business.
“Before you sign up and start Tweeting or Facebooking, you should think about the social media strategy. This means taking time to stop and think about what you want to accomplish.”
The use of social media by Australian small businesses has risen by 50 percent this year, with many looking to boost the investment in their website, technology and marketing.
With just a few days left to cast votes in the 2011 City of Sydney Business Awards, organisers have noted a rise in the number of nominated businesses running innovative social media campaigns.
Alicia Beachley gets serious about protecting your Intellectual Property online.
“Your work and therefore your IP is something that should be very valuable to you, both commercially and intellectually.”
It’s the dilemma on many small and medium sized businesses minds – how do they make sense of the complex digital advertising landscape?
