Before you kick off your campaign, learn the basics of advertising on the social network.
In their book, Ultimate Guide to Facebook Advertising: How to Access 600 Million Customers in 10 Minutes, authors Perry Marshall and Thomas Meloche detail the ins-and-outs of advertising your goods and services to users of the hugely popular social network. In this edited excerpt, the authors lay out the basics of Facebook advertising for first-timers, including how to measure a campaign’s effectiveness.
There are a few fundamentals that you must know before you begin spending your hard-earned cash advertising your business on Facebook. These terms and definitions are so important that you really should understand them comfortably and completely before giving Facebook your credit card and telling them to have at it.
An ad in Facebook is content displayed to Facebook users at an advertiser’s specific request. Up to five different ads may show at one time. Where ads are displayed, what they are called, how they work, how they are presented and how many are shown at a time are subject to change at any time.
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