Tag: Existing Customers

Delivering exceptional customer experience is increasingly recognised as an important means of driving competitive advantage.

Unlocking exactly what retailers can do in order to elicit higher premiums from shoppers is not a secret. In fact, it’s quite simple.

It’s not rocket science – customers want to have positive experiences when interacting with your business.

In a recent customer service survey, United Airlines came in dead last. Here’s why – and how not to suffer the same fate.

It’s important to grow your business by being proactive and finding new clients, but while you’re creating new opportunities and reaching new customers, don’t neglect existing ones. Those you already have are also an essential part of your business.

Just made a new network contact? It’s now your job to build a strong enough relationship that will earn you the right to ask for their business. Building strong and trusting relationships with your existing customers is also fundamental to the long term success (and profitability) of your business.