According to research conducted by WebVisible and Nielsen, reported by Marketing Charts, a large number of small businesses lack a visible online presence. The report indicates that although 63 percent of small business owners turn to the internet first for information, only 44 percent have a website, and half spend less than 10 percent of […]
Moody’s Investors Service has given Australian banks some not so good news, cutting it’s ratings outlook to negative as a result of a slowing economy and mounting debts. In the first time since the 1991 recession, Australia’s big four banks have had a negative outlook on their AA ratings. The ANZ, Commonwealth Bank, Westpac and […]
In a clear response to the economic downturn, tougher rules have been implemented for employers of overseas workers. The tougher assessment criteria will mean that employers will have to meet a number of criteria when applying for sponsorships, nominations or visas for their workers. The criteria includes: How the position to be filled by an […]
At the Jobs Summit in Sydney yesterday, retailers called on the NSW Government to do more to support jobs during the economic downturn and reduce business costs. They prepared a ‘wish list’ which included full deregulation of trading hours, reducing red tape and dedicating 15 percent of the recently announced 175,000 traineeship places for the […]
Department of Family and Community Services head Jeff Harmer will submit a review this week, with an expected recommendation to increase the single aged pension by up to $35 a week. The estimated cost to the government will be $2 billion a year for every $10 a week increase. The Productivity Commission’s final report on […]
With an economic downturn still being touted just about everywhere, it’s an ideal time to recap on ‘getting back to the basics’ of good business management practice. Cuts in discretionary spending are not the only measure to keep your business running strong. So what steps can you take to improve your business in a tougher business climate?
A new survey released by WebTrends has shown that Australian businesses believe online marketing is a key component to overcoming challenges faced by the economic downturn.
There is one outstanding insight driving the proposition that taking a positive approach to marketing in an economic downturn is an opportunity too good to miss: doing so intelligently will lead to a stronger bottom line, as well as increase the profile and credibility of your brand. Just look at successful brands like Apple’s iPod, […]
With the New Year upon us it is a good time to sit down and take stock of your business and set some goals and resolutions for 2009. How will you communicate with your current and potential customers? What areas of marketing should you be focusing on to get the best return on investment? Despite […]
Once upon a time it was all about selling beaches, but in light of the economic downturn, Australian tourism now faces more challenging times. Can tourism sell Australia once more? No other industry has a unique selling proposition quite like the tourism industry. Only in Australia can you climb the Sydney Harbour Bridge, hike around […]
