When we start working with new clients, we ask them where they would like to see media coverage about their brand. As far as prime time current affairs programs are concerned, such as Channel Nine’s A Current Affair or Channel Seven’s Today Tonight, our clients fall into two main camps – those who would love […]
If you are hoping to obtain media exposure for your brand, one thing that journalists love to do is to talk to somebody who has used your product or service first hand and to learn how it changed their life. This might sound rather dramatic but at the end of the day, what interests readers/viewers/listeners […]
If you are thinking about engaging in PR activity to build your brand awareness this year, I have one very important piece of advice for you. Please keep media deadlines in mind. I understand if you do not work in the media industry there is no reason why you would know when journalists’ deadlines […]
I attended a fantastic one day workshop for directors of PR companies on Friday, which was put on by the Public Relations Institute of Australia (PRIA).
I meet with many marketing managers and business owners who are about to launch a new product or product line, online business or service and they assume, or have often been advised, that the best way to go about the launch is to throw a fabulous party.
One of the questions that we are asked often by our clients is whether we would recommend engaging a celebrity to endorse their product. Our answer is always the same – do not hire a celebrity to boost your PR campaign as journalists will not write about something just because someone famous is plugging it. […]
One of the strategies that marketers and PR companies use to achieve both media and consumer attention for a brand is to create a public stunt. While some well executed (and usually amply funded stunts) can work brilliantly, others seem to fall flat on their face.
For those of you who aren’t aware, there has been a bit of a debate this week between PRs and journalists which has highlighted what can go wrong when offering a journalist an exclusive.
There has been a bit of a debate going on of late about the appropriateness of PRs sending gifts to journalists in order to get on their ‘good side’ or to convince them to run a story.
I have to admit I created a Twitter account begrudgingly. I was extremely curious as my colleagues had jumped on the bandwagon months ago and had been telling me stories of strange and wonderful connections that take place on this exotic communication landscape. The reason for my procrastination was that I am time poor and […]
