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The case for and against publicity on TV
When we start working with new clients, we ask them where they would like to see media coverage about their brand. As far as prime time current affairs programs are concerned, such as Channel Nine’s A Current Affair or Channel Seven’s Today Tonight, our clients fall into two main camps – those who would love… Continue reading The case for and against publicity on TV
Case studies vital to scoring maximum editorial space for your brand
If you are hoping to obtain media exposure for your brand, one thing that journalists love to do is to talk to somebody who has used your product or service first hand and to learn how it changed their life. This might sound rather dramatic but at the end of the day, what interests readers/viewers/listeners… Continue reading Case studies vital to scoring maximum editorial space for your brand
Know your deadlines to maximise PR!
If you are thinking about engaging in PR activity to build your brand awareness this year, I have one very important piece of advice for you. Please keep media deadlines in mind. I understand if you do not work in the media industry there is no reason why you would know when journalists’ deadlines… Continue reading Know your deadlines to maximise PR!
Why have a party when you can relate one-to-one?
I meet with many marketing managers and business owners who are about to launch a new product or product line, online business or service and they assume, or have often been advised, that the best way to go about the launch is to throw a fabulous party.