If you’re scared that the latest financial shake-up may lead to a second GFC, you’re not alone. Fortunately there are strategies you can employ to run a business in an uncertain economic environment.
A new survey commissioned by Westpac and conducted by TNS, has found that business women are less optimistic about the economic downturn that their male counterparts. The survey of financial decision makers in small and medium sized businesses found that 60 percent of women are less confident in their ability to successfully manage their business […]
Workplace Minister Julia Gilliard has launched a $12 million plan offering small business grants of between $5,000 and $15,000 to make their workplace more family friendly. The proposed grants have been designed to help retain staff in the economic downturn, along with boosting productivity and promoting family values in the workplace. Gillard said the grants […]
According to research conducted by WebVisible and Nielsen, reported by Marketing Charts, a large number of small businesses lack a visible online presence. The report indicates that although 63 percent of small business owners turn to the internet first for information, only 44 percent have a website, and half spend less than 10 percent of […]
At the Jobs Summit in Sydney yesterday, retailers called on the NSW Government to do more to support jobs during the economic downturn and reduce business costs. They prepared a ‘wish list’ which included full deregulation of trading hours, reducing red tape and dedicating 15 percent of the recently announced 175,000 traineeship places for the […]
Department of Family and Community Services head Jeff Harmer will submit a review this week, with an expected recommendation to increase the single aged pension by up to $35 a week. The estimated cost to the government will be $2 billion a year for every $10 a week increase. The Productivity Commission’s final report on […]
With an economic downturn still being touted just about everywhere, it’s an ideal time to recap on ‘getting back to the basics’ of good business management practice. Cuts in discretionary spending are not the only measure to keep your business running strong. So what steps can you take to improve your business in a tougher business climate?
A new survey released by WebTrends has shown that Australian businesses believe online marketing is a key component to overcoming challenges faced by the economic downturn.
There is one outstanding insight driving the proposition that taking a positive approach to marketing in an economic downturn is an opportunity too good to miss: doing so intelligently will lead to a stronger bottom line, as well as increase the profile and credibility of your brand. Just look at successful brands like Apple’s iPod, […]
With the New Year upon us it is a good time to sit down and take stock of your business and set some goals and resolutions for 2009. How will you communicate with your current and potential customers? What areas of marketing should you be focusing on to get the best return on investment? Despite […]