Tag: E-Marketing

A subject line’s the first thing email recipients look at when deciding whether or not to open your business’ e-marketing efforts, right? Wrong. It’s all about who sent the email.

Matthew Johnson looks at using SMS marketing to support your email marketing activities.

“Most of us keep our mobile phones within arm’s reach and check new messages within minutes. So it’s no wonder SMS marketing is now a popular way for marketers to connect with customers.”

Gina Lofaro looks at what makes an email marketing a success.

“Did you know that an open rate of 40 percent on your email marketing campaign is something to be envied?”