Specialist advisers can now apply for grants from the Federal Government to help small business employers in metropolitan and regional areas take advantage of digital opportunities. As part of its Australian Small Business Advisory Services (ASBAS) program, the Federal Government will invest up to $18.02million over three years on the provision of low cost, high […]
Amazon’s recent Australian launch received a lukewarm reception, with average prices and faster shipping being the only apparent selling points. What you can’t see though is that their competitive advantage is behind-the-scenes of its website. Amazon embraces testing and experimentation, otherwise known as Conversion Rate Optimisation (CRO). Amazon succeeds where other online retailers fail because […]
Asked how King Kong came to be crowned Australia’s fastest-growing digital marketing agency, founder Sabri Suby said his team practice what they preach, put skin in the game, don’t hide behind vanity metrics and focus on bringing cash in the door – “We’ve had no choice, being bootstrapped, but there’s no smarter way to grow”. […]
In an age where digital content is king, it is understandable that small businesses are struggling to keep up with what has become a fragmented narration of brand content. With 1.6 billion people on social media channels sharing their personal experiences and opinions online, the e-commerce business can be an overwhelming marketplace of products. For […]
Global marketing software and solutions provider Marketo has entered into a multi-year collaboration with Google Cloud to scale Marketo’s infrastructure in the public cloud and create integrated solutions for marketers. The companies will work to integrate Marketo’s Engagement Platform with Google’s G Suite and data analytics, as well as leverage Google’s machine learning capabilities, so […]
Does your website generate sales? I mean – lots of sales? According to EY, in 2017 94% of consumers research products and services online. So with that in mind, if you are like most businesses, you really should be getting more sales. And if your website is not converting into sales, even if it looks […]
For many Australians, our passions go well beyond our day jobs – and turning them into viable business ventures has never been easier. Last year, my company’s research found that 1 in 4 small business owners started their venture as a side project while being employed elsewhere. And research commissioned by the NBN revealed that […]
As a champion for professional education, the findings in the recent Salmat Mid-tier Marketing Index (SMMI) really caught my attention. Marketers in the mid-tier sector say that the top two things they would do if they had more time and money would be building more marketing skills and knowledge across their organisation, and building their […]
Pre-Series-A technology start-up Sinorbis, which assists Australian companies and marketing agencies to engage Chinese digital customers, has closed an oversubscribed $2.3 million bridging round, bringing its total capital raise to $3.9 m to date. In a press release announcing the raise, co-founder and CEO Nicholas Chu explained that Australian companies have ‘traditionally struggled’ to market […]
Having sold WME Group for $39 million, this week, serial entrepreneur Nick Bell caught up with Dynamic Business to discuss why it was time to leave the digital marketing agency he founded in 2008, the lessons he learned at its helm, and what he’ll do next. DB: How did the sale to Melbourne IT come […]
