While the landscape of marketing is changing with new emerging technologies, small businesses have been quick to pick up on marketing tools that allow them to level the playing field with bigger companies.
Franziska Iseli-Hall blogs about making the most of online marketing.
“…the internet can be a very cost effective platform for small businesses to attract clients.”
Marketers now operate in a world where customer-brand interactions take place not only in-store but in the digital world as well. This digital technology means there is additional data marketers need to access if they are to maintain a 360-degree view in today’s marketplace.
A significant number of Australian businesses are now embracing digital marketing, but experts suggest they should also utilise cross-channel marketing to keep up with the rising use and growing culture of social media.
Marketing has changed considerably in the last few years as we enter a new age. Although some call it ‘The Age of the Unsustainable Economy’, from a business marketing standpoint we’re entering ‘The Information Age’ where anyone can access and share information easily and freely.
Michelle Gamble blogs about successfully introducing QR codes into your business.
“From a marketing perspective, it’s a way to add value and enhance your customer experience, and connect to your audience instantly on another level.”
With the digital realm now dominating consumer and corporate affairs, more SMEs are ditching traditional business plans in favour of tech savvy flexible strategies that account for rapid technological change.
While the marketing industry might be debating whether platforms like Facebook are pushing email marketing out of the picture, there is still a place for well constructed and targeted emails in businesses’ 2011 marketing plans.
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