Looking back at 2016, we saw the widespread adoption of a new mindset by many corporates: an acceptance of the inevitability of digital transformation and the significant impact it is set to have in all industries. As this transformation continues, the adoption of new, more interactive technologies is set to reshape the way organisations interact with their […]
When trying to grow a business, it’s tempting to put most of your efforts into finding new customers. However, in many cases it can be more lucrative to encourage repeat business from existing customers. In fact, attracting new customers can cost you five times more than retaining existing clients, so it makes good financial sense […]
If you’ve bought into the hype that’s surrounded cloud computing for the past few years, you’ll likely think it’s the answer to every IT director’s prayers. Cloud platform vendors promise to lower costs with greater flexibility while service providers highlight improvements in workforce productivity and lower management overheads. While this might seem like cause to celebrate, it’s not necessarily the reality. The […]
New technologies continue to launch in the blink of an eye meaning it isn’t always easy for business leaders to discern which will and won’t advantage their organisation. To help you identify the best tech bets for 2017, here are five guiding principles. 1. Spot the exponential curves and work out the customer value proposition within them Disruption by low-cost competitors […]
The Internet has affected how we learn, work and live. It is inseparable from almost everything we do nowadays. Businesses, even small ones, now rely on tools requiring a connection to the Internet. For instance, the Point-of-Sale machine has completely replaced manual cash registers, allowing payment via debit card and credit cards. Sales and payment […]
Marketing is absolutely critical to the success of any commercial enterprise, but it’s not always obvious what a business’s best marketing move will be. In the case of businesses with mobile apps or mobile websites, the ‘rules’ of marketing can seem hazy, leading some to fall into common marketing traps. Although they’re common, these traps aren’t […]
The cloud is rapidly becoming a primary IT infrastructure for growing numbers of organisations. Attracted by the promise of improved flexibility and reduced costs, many businesses are shifting core systems and processes to cloud-based platforms. It’s not enough to simply trust that a cloud provider will keep your company’s data secure. It’s important to thoroughly […]
In the digital age, business success is increasingly determined by the ability to keep pace with technological advances and customer behaviour. As consumers become more digitally savvy, confident, and dependent, businesses need to transform their offerings to align with this precedent for digital. The customer-centric role of marketers makes them suitable drivers of digital transformation within their […]
Businesses must navigate a multitude of risks daily. While large companies tend to have dedicated “risk management” departments, which monitor threats to profitability, among SMBs, risk management often begins and ends with physical risks, including those posed by work health and safety hazards. But what of the risk of competition, market conditions, cyber security breaches and emerging industry disrupters? SMBs can’t afford to take these risks for granted, […]
Money is tight when you set out to start a new business (unless you’ve been lucky enough to land an angel investor, of course). That’s why you need to carefully choose programs, tools and apps that not only will help you run a tight business, but also will be affordable. In fact, choosing the right […]
