While the latest eCommerce and associated technology provides many consumer advantages and expands the market for sellers, it hasn’t always fostered a better customer service experience. Is the calculation now changing?
Doing that little bit extra for a customer won’t just mean you’ll get the sale, you could also end up with a customer for life.
Is that deal dead or alive? Here’s how to spot, kill, or just avoid these time-wasters.
Before you rush to defend yourself or fight back, put yourself in your customer’s shoes.
Just like the weather, businesses go through spells of good and bad conditions, but there are a few simple ways you can protect your business from the peaks and troughs.
If your long-term customers are leaving–and not coming back–you’re probably making one of these mistakes.
Are you losing customers without even knowing it? Make sure your business and employees aren’t suffering from these easy setbacks.
Getting into the minds—and wallets—of distracted, disinterested consumers is harder than ever. While the old way of doing things can still work, don’t overlook the possibility that there is a newer—and maybe better way—of doing things.
Haven’t bothered to take the time to learn about your customers? It could be costing you more than you imagine, so here’s how to make your customers feel special (and hang onto their business).
Thomas Mahon blogs about giving more back to both existing and prospective customers this year, and the difference this could make to your business.
“I’m going to make a concerted effort to give more back to the community we market to, because this forces you to think about what gift they truly want, I’ve already found myself engaging with customers on a much deeper, much more honest level.”
