If your long-term customers are leaving–and not coming back–you’re probably making one of these mistakes.
Your most profitable customers are almost always long-term customers.
Don’t lose them by making any of the following mistakes:
1. Change too many players. It’s tempting to assume long-term customers love your brand. More often than not they love your employees. Customers don’t buy from companies. They buy from people—your people.
Since relationships are the lifeblood of a small business, don’t rotate salespeople, customer service reps, or key contacts unless you have to. Do everything possible to protect and foster the relationships your employees forge. Employees are rarely interchangeable where strong business relationships with customers are concerned.
…to read this article in full, visit leading US small business resource, Inc.
