Valerie Khoo explains how to identify the four stories in your business and have them ready to captivate potential customers.
“If you are serious about marketing your business, you need to tap into the hidden power of stories.”
Michelle Gamble blogs about creating a strong brand to better engage with customers.
“You don’t need a huge budget or long established brand to create raving fans.”
A Sydney-based start-up has received backing from AMP Capital Shopping Centres to get its iPhone app off the ground, which promises to assist retailers in engaging shoppers and boosting in-store traffic.
While it is clear that locational based checkin services such as FourSquare are continuing to grow at phenomenal rates, adding 15,000 users a day they appear to be missing the mark on small to medium sized business.
National Australia Bank is relaunching nab.com.au alongside official NAB profiles on Twitter and YouTube in order to reach customers in the time and place they find most convenient rather than force customers to use a single contact method.
Trends begun in the mid-to-late nineties really became the dominant voice in their respective markets as more households went online.
You have reached the end!
