#Crm
Tech Tuesday: Best CRMs in 2026
27 CRMs reviewed: from Salesforce and HubSpot to Attio, Close and Affinity — the complete 2026 CRM landscape across every buyer profile.
The pandemic has given businesses a new standard for customer engagement
As a direct result of these shifts, businesses need to find alternative, yet meaningful and effective ways to connect with customers, who at the same time are shifting their expectations…
A guide on how to develop the right personas for your business
The world is changing at lightning speed and the way we conduct business and engage with clients and customers is also changing at lightning speed. Traditional marketing – making cold calls, placing large print media advertisements and interruptive advertisements on TV – was all about the company finding the customer. These marketing techniques were interruptive […]
Inbound marketing: why it’s no red herring
Inbound marketing is one of the most exciting initiatives to arrive on the marketing and business scene in the past five years. If you are not investigating inbound marketing at the moment, it is time to take action. One of the biggest challenges of running a business is remaining relevant and adapting to change. Whether […]
‘Until now, the amusement industry has been starved of tech advancements’, says ROLLER CEO
Despite being a $50 billion industry, the amusement and leisure sector has been ‘starved of advancements’, according to Luke Finn, the CEO of Melbourne-based tech company ROLLER. Determined to be at the forefront of the industry’s tech evolution, Finn along with his co-founders – brother Mark Finn (CFO) and Will Nicholson (COO) – have seen […]
Knockout Email Marketing: which Software Packs the Most Punch for small businesses?
To be an entrepreneur is to be an expert in your product or service. It also means being good at all aspects of running your business. As more customers turn to the internet for purchases, one of the skills you need to master to increase awareness of your brand and boost sales is email marketing. […]
Staff buy-in is critical to the success of an SME’s digital document management projects
Organisations planning to streamline workflows by using a digital document management system need to ensure staff are consulted throughout the deployment process. Regular communication about the new technology and its impact on jobs will ensure staff embrace rather than resist the changes. Staff consultation Digital document management systems sit at the heart of an organisation’s workflows. […]
5 Crucial tools for your sales team
Every sales team is under immense pressure to deliver on company goals and milestones. As is usually the case, salespeople are usually on the lookout for any leg up they can get in terms of making their jobs at least a little bit easier. Luckily, sales tools are plentiful in number. If anything, picking one […]
How social is your strategy?
Facebook is only nine years old, and Twitter is around seven, but the time for social media to grow up has come.
Should your business invest in social CRM tools?
Social business refers to this new paradox that we are all facing as small business owners. The way we do business has changed. Our customers want to connect with us in their preferred channels – not ours.
Why collaborating with customers is important
Customers have become more in control of how they interact with us but we are yet to make the leap of mapping our goals to that of the customer needs and concerns with the solutions our products or services provide.
Making your CRM software work for you
Your CRM software may seem simple, but it can be a critical tool for maintaining successful and productive relationships with your customers.
How CRM contributes to exceptional customer service
CRM is often misunderstood as for salespeople or front line staff who take orders. Increasingly though, ensuring that prospects and customers receive excellent service can no longer be thought of as simply the job of front line staff – it’s everyone’s responsibility and needs to be seen as a company-wide endeavour.
How systems can make your business more effective and manageable
Implementing some basic systems will allow you to run your business more effectively, and help you stay on top of the game. Here’s a look at a few of the best tools available to small business owners.
Five steps to successful software implementation
Do you know what determines the success of a software implementation? According to the experts, you need to know what you want, which provider you want it from and how to stay focused on the solution you have in mind.
Using business data for lead generation: expert advice
In a four-part article series, we look at the role data plays in improving your understanding of your business, customers, marketing and interaction strategy. Part three looks at using data to replicate ideal customers in your prospect pool.
Improving the three customer C’s; Communication, collaboration, competitiveness
Customer Relationship Management (CRM) isn’t just about installing a new piece of kit and watching it magically solve all your business problems. Successful deployment of CRM focuses around communication, collaboration and competitiveness.
Now’s the time to connect with past customers
CRM isn’t just about database software. Customer relationship management is a key business practice that should be ingrained in your processes and your staff.
Be prepared to be measured
Charles Pludthura blogs about the difference CRM tools can make to a business’ current situation. “Think about CRM tools and how they can improve upon the current situation. What is that worth to a buyer – in terms that really matter – Increasing Revenue, Avoiding Costs or Improving Service?”
CRM: A business imperative during uncertain economic times
Charles Pludthura blogs about CRM’s ability to help businesses to drive through the operational improvements needed to survive the downturn. “Businesses also need to examine how they can safeguard revenues and profitability, and particularly within their own customer base. Otherwise, they are just delaying the inevitable…”
Australia’s small business software success stories
I was doing some research recently and came across some Australian software developers working hard at being big, by helping small businesses.
The CRM for small business battleground heats up
The SMB CRM market has become quite exciting in recent times with some fireworks to come – which means increased competition and better products and prices.
Microsoft Dynamics CRM online launched for $42.25/month
Microsoft Dynamics CRM Online was launched today, with this cloud based customer relationship management (CRM) software providing small business a serious alternative to using Salesforce.com to manage relationships with customers.
What are the best cloud apps for Australian small business?
Australia prides itself on being a ‘fast-follower’ in technology trends and Cloud Computing is no different. Here is a snapshot of what is happening in Australia for SMBs.