Tag: CRM

FinTech start-up Neu.Capital, which acts as a match-maker for mid-sized companies and investors, has been able to significantly reduce the cost of acquiring new clients. The company’s director Joshua Khoddami spoke to Dynamic Business about the crucial role played by marketing automation. The ex-manager of Sydney-based digital agency The Web Showroom, Khoddami co-founded Neu.Capital with Edward Jones and Cyrus Church, both […]

To be an entrepreneur is to be an expert in your product or service. It also means being good at all aspects of running your business. As more customers turn to the internet for purchases, one of the skills you need to master to increase awareness of your brand and boost sales is email marketing. […]

Start-ups that apply for Salesforce’s inaugural PitchComp, which takes place in Sydney next month, are in with a chance to win up to USD$60,000 in funding plus additional business support from the cloud CRM provider. The competition will be held at the Salesforce World Tour Sydney event on Tuesday, 21 March and will be judged by Steve Baxter […]

Organisations planning to streamline workflows by using a digital document management system need to ensure staff are consulted throughout the deployment process. Regular communication about the new technology and its impact on jobs will ensure staff embrace rather than resist the changes. Staff consultation Digital document management systems sit at the heart of an organisation’s workflows. […]

Technology has been one of the biggest game changers for SMEs in the past five years. The adoption of cloud computing has enabled SMEs to access software and platforms that were previously only available to much larger organisations. The playing field has levelled out considerably. However, the rapid advancement in technology can make it difficult […]

Every sales team is under immense pressure to deliver on company goals and milestones. As is usually the case, salespeople are usually on the lookout for any leg up they can get in terms of making their jobs at least a little bit easier. Luckily, sales tools are plentiful in number. If anything, picking one […]

Facebook is only nine years old, and Twitter is around seven, but the time for social media to grow up has come.

Social business refers to this new paradox that we are all facing as small business owners. The way we do business has changed. Our customers want to connect with us in their preferred channels – not ours.

Customers have become more in control of how they interact with us but we are yet to make the leap of mapping our goals to that of the customer needs and concerns with the solutions our products or services provide.

Your CRM software may seem simple, but it can be a critical tool for maintaining successful and productive relationships with your customers.