While many small businesses have taken their time to embrace social media platforms, it’s now obvious that the strengths far outweigh the weaknesses. Social media allows you to build a sense of community around your own brand. The key is not to see it as a promotional tool but as a relationship building opportunity. Social […]
Engage with the right online influencers and your business could begin seeing the success you’ve been dreaming of. These influencers need to be treated the same as any other valued, client or friend, so here’s some advice for how to approach them.
Don’t you hate it when you open a magazine and one of your competitors is featured and you just know that they’ll get customers from the publicity? You wonder why they were featured, and you weren’t. The answer? A public relations program.
We’ve heard quite a bit from the experts about social media fatigue, but the advantages a Google+ Business Page offers may be enough for a business to push through their reluctance and create yet another fantastic way to engage, converse and bond with their target market.
The question should be, why aren’t you involved with forums already? Forums are a highly valuable business tool for communicating with target markets and driving people to a website.
Though it might seem easier for a few employees to share the responsibility of looking after your business social media presence, there are some very good reasons to have a single dedicated social media expert. Here’s why…
Real-world ethics should be part of the social media experience, but unfortunately many individuals and businesses aren’t transferring these values into the digital world. Catriona Pollard looks at creating a code of ethics for your social media activity.
Catriona Pollard blogs about minding your manners online.
“Just like keeping your elbows off the dinner table and letting pregnant women sit down on the bus, the online world has its own etiquette…”
Catriona Pollard blogs about choosing the right social media platform to deliver results for your business.
“In order to achieve certain goals you may have to adopt several forms of social media platforms. If you take the time to choose the right ones for you, and devote enough time to them, you will find that in the end the benefits and outcomes are worth it.”
Catriona Pollard blogs about deciding whether or not public relations is right for your business.
“Although many businesses are now implementing public relations specialists to help provide two-way communication between stakeholders, public relations is often misunderstood…”
