Hard to believe but Toys “R” Us has sought bankruptcy protection. It’s interesting to hear the Australian operations remain unaffected, it’s hard to believe as we’ve heard and seen for so many years the success of Toys “R” Us. As the old adage goes…learn from failure. Here are five things every retailer needs to learn […]
In this age of social media and instant communication, customers share their experiences broadly, especially if those experiences are negative. People vote with their feet, taking their business elsewhere based on the comments of friends, peers, and even strangers online. Businesses therefore need to understand that the customer experience is critical to financial success. The […]
With more Australians turning to ratings and review sites to help them make purchase decisions, it is imperative that businesses have a strategy for responding to negative reviews. Why bad reviews aren’t so bad A negative review isn’t necessarily a bad thing, as it can also provide businesses with an opportunity to develop the business […]
It’s a tough time for retail sales, with Australian Bureau of Statistics (ABS) data showing this key driver of economic growth is stalling. Traditional sales tactics are becoming less effective due to the wealth of information freely available to people today and, thus, the rise of the savvy consumer. Trends globally echo this sentiment, with 57% of retailers agreeing buyers are less […]
Thanks to the rise of powerful and affordable ecommerce tools, Australian businesses can easily go global from day one. [Note: This article is the fifth in a multi-part series by Chris Dahl, providing guidance on setting up an ecommerce business. Read Part 1: Commerce Success Begins With Laying Solid Foundations, Part 2: Commerce partners: who’s right for you?, Part […]
In May, this year, the Reserve Bank of Australia released a new surcharging standard, which introduced a ban on excessive surcharges. The ban, which is being enforced by the Australian Competition and Consumer Commission (ACCC), commenced for large retailers this month but all other merchants have until 1 September 2017 to comply with it. Dynamic […]
There’s no doubting that Influencer marketing presents a huge opportunity for businesses. With 96% of us trusting people over brands, Influencer marketing has the power to leverage word of mouth marketing at scale and sway the consumer decision process. But with such power also comes a high level of responsibility for the consumer. As Influencer […]
Deals website, Catch Of The Day and Brisbane’s Beserk Clothing received top honours at last night’s 2016 StarTrack Online Retail Industry Awards (ORIAS) gala, hosted at Dockside Pavilion in Sydney’s Darling Harbour. The StarTrack ORIAS People’s Choice Award was launched in 2015 to give online shoppers the opportunity to have their say on the online […]
As Australia transitions to being a cashless country, retailers are being urged to stay ahead of the curve and embrace new payment innovations. Those who don’t futureproof their businesses, but instead restrict the ability of consumers to make electronic payments, are not only missing out on sizeable business but risk becoming obsolete. Garry Duursma, Head, Market Development […]
For many people, getting your business online consists of starting social media accounts and finding the best ways to keep your website up to date. These can be expensive and time-consuming tasks and may make you wonder whether digital marketing actually generates a return on your investment. But did you know more than 78% of […]
