In today’s fast-paced, ever-changing world of business, a company’s competitive advantage is no longer a ‘sure-thing’, a globally-recognised strategy expert has warned. Speaking at the World Business Forum in Sydney, last month, Rita McGrath, a professor at the Columbia Business School, explained that while sustainable competitive advantage has been a fixation of companies for decades, the […]
The popularity of review sites has inevitably led to the unethical practice of false customer testimonials that create an unfair competitive advantage in the market.
Are you one of the majority of small business owners who’d like more work/life balance? Wouldn’t we all? Read on for tips on how to use ‘the third space’ to get you there.
Changing the way you think can help you to approach old problems in new ways and be more innovative and customer-centric than your competitors. ‘Design Thinking’ is a different way of thinking that draws on the creative and intuitive as well as the analytical and rational mind.
Some of the most successful and creative businesses in the world, like Google and Walt Disney, understand the value in nurturing employee skills and allowing them to find their own voice. Do this in your business, and you’ll be leaps and bounds ahead of the competition.
In today’s global and increasingly digital economy, investing in technology can provide small to medium-sized businesses with the competitive advantage they so seriously need. This advice will help you decide where best to invest.
If you don’t know your competitors back to front and you don’t know where your customers are coming from and how they feel about your service, then it’s impossible to make informed improvements to become more competitive.
In today’s competitive business world, selling involves much more than a price war. Technology could be the thing to give your business an added edge over its competitors.
Every business owner needs to answer three vital questions about their target market and customers to avoid failure. If you can’t answer them, it might be time to hit the books…
Keen to set your business apart from its competitors? MYOB’s Kristy Sheppard suggests you begin entering business award programs.
“Community business awards will add weight to your cause with local customers while state and national awards will not only help with those closer to home but will strengthen your business appeal to customers further afield.”
