Tag: Coca-Cola

What keeps the brand a family name?

Most people don’t really understand branding. They think that they know what it is; they know that it can help a business, yet they are unsure of exactly what to do and how to do it. People underestimate the power of branding, however if I ask you for the first brands that pop into mind […]

When looking at the most enduring businesses of the last century, a consistent theme emerges: the power of the positive. While all brands need to pivot their message from time to time to keep the pace in an ever-changing market, it’s hard to think of a company that has stayed at the top of its […]

Coca-Cola has retained the top spot on the Interbrand 2011 Best Global Brands list for the twelfth year in a row, though Apple’s brand value rose most sharply of all brands.