Catriona Pollard blogs about deciding whether or not public relations is right for your business.
“Although many businesses are now implementing public relations specialists to help provide two-way communication between stakeholders, public relations is often misunderstood…”
Catriona Pollard blogs about the benefits of women’s networking groups.
“Business networking is the single most effective way to not only meet new contacts that share your vision and mission but it is also an excellent method for meeting people that can assist in new business development.”
Catriona Pollard looks at whether you should outsource your next social media campaign.
“Using experts means you’ll be keeping up to date with the latest in social media…”
Catriona Pollard blogs about using social media as a listening post for your business.
“A common error organisations make is assuming social media is where people go to share photos of their breakfast…”
Catriona Pollard blogs about ensuring your customers know about your social media presence.
“Once you set up your Twitter, Facebook and LinkedIn accounts, what do you do? Tell people about it! Shout it from the rooftops.”
Catriona Pollard has some tips for building a successful business Facebook page.
“A Facebook page is a great tool for engaging with current and prospective customers. It’s so ingrained in the lives of people young and old & it’s not going away any time soon…”
Catriona Pollard blogs about making the most of your relationship with a PR agency.
“Effective management of this relationship and an understanding of the activities & capabilities of your agency results in a happier agency & higher ROI.”
Catriona Pollard looks at the difference between PR and marketing and what role they both play in business success.
“While it’s important for businesses to be able to articulate the differences between the two roles, it doesn’t change the reality that marketing and PR are as reliant on each other as a business is to their combined success.”
Catriona Pollard blogs about how CEO’s and high-profile business people should be utilising social media.
“Social media should be seen as an opportunity, not a risk, and can be used to boost both the profile of the company and an individual.”
Catriona Pollard blogs about standing out from the crowd on Twitter.
“Getting re-tweeted is a great way to establish credibility and expand the reach of your Twitter handle to a broader audience.”
