Businesses with a website are seeing higher financials returns and operating more productively compared to those without a site, new research has found. Despite this, the potential benefits appear to be falling on deaf ears with less businesses building their online presences.
You might have built a killer inbound marketing strategy for your business and be attracting many new customers to your website as a result, but if mobile users can’t access your site on-the-go, you could be missing out on valuable business. Here are some simple ways to turn your website into a mobile-friendly destination.
Almost 80 percent of local businesses don’t have a mobile-friendly website, despite the fact that more than half of the population owning a smartphone, according to a recent Google survey.
In this age of social media, one-way information on a business website often does not cut it anymore. Many people now expect interaction online. They do not want a business to merely talk at them; they want to be involved in a conversation where their opinions are heard. Enter – the business blog.
Affordable usability audits can weed out glaring trouble spots. A range of services are available to help for less than $200.
In the web’s early days, you hosted a site and all its applications on your own infrastructure, which you fully controlled. Today’s online businesses are increasingly comprised of several outside sources that your company depends on 24/7 – and just one poor performer can cause an entire application to slow down.
Search engines are one of the most common places consumers look when seeking out products or services online, so making sure your business can be found easily and appears near the top of a search engine results page is crucial to any online strategy. SEO is the way to make this happen.
The average web site includes components from eight or more different hosts, which help drive traffic, increase conversions and improve customer satisfaction but also increase complexity and page weights that decrease site performance and compromise the customer experience. Use this checklist to assess the strength and vulnerabilities of your website.
Over half of the country’s small businesses are now online, according to a new Google survey, up from last year’s result of just 35 percent.
Get a handle on your website. Here’s how to identify what the majority of your visitors focus on first.
